The Codes of Gender

The Codes of Gender

The Codes of Gender


(6.5 from 7 users)

1h 13m 2010 HD

The Codes of Gender On Soap2Day. Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The Codes of Gender (2010)
Keyword:   #pop culture   #beauty   #sociology   #advertising   #gender   #gender roles   #femininity   #socialization   #power relations   #masculinity   #social science   #hierarchy   #western society   #social structures   #ervig goffman   #analysis   #commercialism   #gender ideals   #ritualized cultural performance   #objectification   #subordination   #infantilization   #Media Education Foundation   #the codes of gender 2010   #the codes of gender soap2day   #the codes of gender soap2dayhd   #the codes of gender soap2dayfree   #the codes of gender soap2dayto   #the codes of gender soap2days   #the codes of gender soap2today   #the codes of gender full movie online   #the codes of gender streaming free   #the codes of gender online free   #how to watch the codes of gender free

Related Movies

  • 2024
    Ver Terrifier 3 Online Cuevana

    Terrifier 3

    Terrifier 3

    6.92024HD

    Five years after surviving Art the Clown's Halloween massacre, Sienna and Jonathan are still struggling to rebuild their shattered lives. As the...

    Ver Terrifier 3 Online
  • 2024
    Ver Wicked Online Cuevana

    Wicked

    Wicked

    7.72024HD

    Elphaba, a young woman misunderstood because of her green skin, and Glinda, a popular aristocrat gilded by privilege, become unlikely friends in the...

    Ver Wicked Online
  • 2024
    Ver The Substance Online Cuevana

    The Substance

    The Substance

    7.32024HD

    A fading celebrity decides to use a black market drug, a cell-replicating substance that temporarily creates a younger, better version of herself.

    Ver The Substance Online
  • 2024
    Ver Classified Online Cuevana

    Classified

    Classified

    5.52024HD

    Operating alone in the field for more than 20 years, a CIA hitman uses the "Help Wanted" section of the newspapers to get his orders from the Agency....

    Ver Classified Online
  • 2024
    Ver Moana 2 Online Cuevana

    Moana 2

    Moana 2

    7.32024HD

    After receiving an unexpected call from her wayfinding ancestors, Moana journeys alongside Maui and a new crew to the far seas of Oceania and into...

    Ver Moana 2 Online
  • 2024
    Ver Red One Online Cuevana

    Red One

    Red One

    6.62024HD

    After Santa Claus (codename: Red One) is kidnapped, the North Pole's Head of Security must team up with the world's most infamous bounty hunter in a...

    Ver Red One Online
  • 2024
    Ver OVERLORD: The Sacred Kingdom Online Cuevana

    OVERLORD: The Sacred Kingdom

    OVERLORD: The Sacred Kingdom

    7.82024HD

    After twelve years of playing his favorite MMORPG game, Momonga logs in for the last time only to find himself transported into its world playing it...

    Ver OVERLORD: The Sacred Kingdom Online
  • 2024
    Ver The Count of Monte-Cristo Online Cuevana

    The Count of Monte-Cristo

    The Count of Monte-Cristo

    8.22024HD

    Edmond Dantes becomes the target of a sinister plot and is arrested on his wedding day for a crime he did not commit. After 14 years in the island...

    Ver The Count of Monte-Cristo Online
  • 2024
    Ver Megalopolis Online Cuevana

    Megalopolis

    Megalopolis

    5.52024HD

    Genius artist Cesar Catilina seeks to leap the City of New Rome into a utopian, idealistic future, while his opposition, Mayor Franklyn Cicero,...

    Ver Megalopolis Online
  • 2024
    Ver Flow Online Cuevana

    Flow

    Flow

    8.52024HD

    A solitary cat, displaced by a great flood, finds refuge on a boat with various species and must navigate the challenges of adapting to a transformed...

    Ver Flow Online
  • 2024
    Ver The Crow Online Cuevana

    The Crow

    The Crow

    5.92024HD

    Soulmates Eric and Shelly are brutally murdered when the demons of her dark past catch up with them. Given the chance to save his true love by...

    Ver The Crow Online
  • 2024
    Ver Bagman Online Cuevana

    Bagman

    Bagman

    6.22024HD

    For centuries and across cultures, parents have warned their children of the legendary Bagman, who snatches innocent children and stuffs them into...

    Ver Bagman Online